How much chance and randomness is really involved in the way your website is ranked? A non-technical perspective on search engine optimisation.
How much chance and randomness is really involved in the way your website is ranked? A non-technical perspective on search engine optimisation.
Best estimates claim there are currently around 120 million websites, containing around 12 billion web pages. The Internet is certainly big. Most of us navigate around this enormous world with the help of search engines. These search engines perform millions of searches everyday, delivering their results in milliseconds. We tend to take this for granted, but if you stop and think about it for the same time it takes Google to search 12 billion pages for the term Rocket (that’s 0.05 seconds by the way) it can get a little mind-boggling.
As the programs and algorithms that run search engines have evolved into highly complex ‘brains’ those interested in giving their website a higher profile have had to keep pace with this complexity. But as program is piled upon program and as search engines become more sophisticated have a few ghosts appeared in the machine?
The term ‘ghost in the machine’ appeared in the late 1940’s as a new way of thinking about Ren
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