Newsletter, was only the start of it: Fitness Unlimited is improving its communication with its members, thanks to our e-mail marketing expertise.
Sheffield International Venues (the company behind such well known venues as Ponds Forge, Don Valley Stadium and the Hallam FM Arena) appreciate the power of e-mail marketing in communicating with their customers. So when it came to getting a promotional e-mail out to members of their Fitness Unlimited gyms, they called on Rocket to provide the design and technical infrastructure to deliver it to their members.
While they have used e-mail marketing in the past, the previous systems have lacked the sophisticated personalisation and response tracking we offer.
The first step was to redesign the layout of the e-mail to be more effective, while retaining existing campaign branding. Rocket advised on rewriting the e-mail’s copy in order to make the benefits and calls-to-action more succinct. The final step was to deliver the e-mail to thousands of recipients, timed perfectly to coincide with when the sales team were fully
staffed and ready to deal with the responses.
The result was a campaign which saw a response rate way in excess of the industry average, and additionally gave SIV detailed data about the responders, including self-cleansing the e-mail addresses which were no longer deliverable, allowing them to improve the quality of their marketing data.
Fitness Unlimited have now moved their quarterly newsletter (previously printed and distributed to tens of thousands of gym members) entirely online, in a move which makes their communication more immediate, and is also is environmentally friendly -reducing paper usage and carbon emissions in their distribution.
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