Part 2 of our blog of our journey to applying for the next stage of the process… in the vaguest possible terms.
As I wrote previously, we’re applying to take part in the BBC Innovation Labs and blogging the process.
This turns out not to be as straightforward as it seems – we don’t want to make our embryonic ideas public quite yet! So what follows is a rather short and vague summary of our progress so far…
Immediately after the introductory session, we went through each brief to see what we could come up with. Surprisingly we were able to come up with quite a variety of ideas for pretty much all of them – some which were very far out (and probably technically impossible) and some which were very do-able, but very safe and have very likely been considered or done already. One of the biggest challenges we face in putting our application together is striking the balance between sensible and crazy.
After a bit of refining, and a while to reflect on what we came up with, there are a couple of ideas which in my mind seem to have potential for us.
One idea in particular (in the interests of top-secrecy we’ll call it Project X) stemmed from a real life problem I experienced with accessing BBC services. At first glance, it didn’t seem to tie into the briefs very well, but after running the bones of it past the Innovation Lab team, they seemed to be quite happy that it met with the spirit of one of the briefs. The next dilemma for us is how to pitch Project X – whether we keep it broad (it is in some ways a technical product that could apply to a number of services), or tie it to a very specific example one.
The other idea (aka Project Y) is a lot more specific, and is content-focussed rather than technically innovative. Based on the pitching methodology we have to use, it’s a lot harder to identify an audience need for the content (other than its interesting and entertaining) – but I’m sure we’ll get there in the end!
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