Not for the first time, by a long way, do I find myself frustrated by the ‘creative pitch’.
Creative Pitches, for those who are not in the know, are far from credentials only presentations. Of course the nature of tenders vary from client to client, so to detail the ‘typical’ is done somewhat in broad strokes. That said:
- Invitation to Tender
- Credentials Document and a Creative Pitch, often presented in person by several members of the team.
- Contract awarded.
Done… to sound all Ramsay for a second.
For a long time I’ve thought of this process as being akin to asking several builders to build one room each before you award the contract to build the house. Not going to happen is it.
The work involved in creative pitching places unacceptably high demands on the industry as a whole. A huge amount of work has to be done upfront by each agency invited. This investment
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