A cracking little web application has appeared on our radar. Wordle clouds are a surprisingly useful way of looking at copy writing.
The web is a wonderful place. Again and again little things appear that grab our attention and make us smile, and sometimes they also make us think. Wordle.net is one such application.
The concept is very simple; submit some text, a URL or even your delicious user name (oh how very web 2.0!) and wordle will generate a rather beautiful word cloud. Now this is all very exciting and actually quite addictive, but it also throws out an interesting new angle on your copywriting. The wordle clouds are generated by looking at the submitted text and ranking the words by order of their frequency. Here is the wordle cloud generated by the text on Rocket’s very own ‘about us’ page:
This shows some interesting results. The page is meant to be all about Rocket, who we are and what we do. The most popular words are:
Work
People
Rocket
Things
Together
Experience
Really
Team
Now some of these words are quite good. It’s nice to see Rocket, people, team, experience listed here. But others are less helpful, why have we used the word ‘things’ so often?!
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