Brands that tell a story, brands that identify with their audience and brands that have life. This is what rckt strive for when we create new identities. These are the skills that our client wanted when they approached us to help launch a new initiative within the media industry. Supported by Screen Yorkshire, the project aims to offer media studies graduates a helping hand when it comes to breaking into the media and getting their first.
Rckt’s first task was the get to the heart of the matter, discover the story and reveal what mattered. This investigation led us to the theme of being inside. The project’s strength was that graduates would learn from insiders, get to speak to insiders and even get heir CV”s in front of the people that matter. The whole concept revolved around inside knowledge. It was this discovery that led us to the moniker: Get Me Inside.
The design challenge now ahead of us was to communicate this clear concept in a bold manner that would be able to gain a strong share of mind in the crowded media and graduate markets. The results hit the mark perfectly, delivering a strong image mark that tells a story and conveys the key concept instantly.
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