A vital part of the creative industries is the pitch. The pitch is where creative ideas are presented to a client, usually off the back of a brief and sometimes without even meeting the client. This work was created for one such ‘blind pitch’. Pennine Yorkshire is an area of South and West Yorkshire that is currently being rebranded into a major tourist destination to rival the Yorkshire Dales, and Lake District.
The brief was to create a new brand identity that would help establish this geographic location as an identifiable tourist location. It was also important to stress the key qualities of Pennine Yorkshire, which were; the landscape, the people and the unique market towns found in the locality.
We are particularly proud of the results.
Unfortunately, on this rare occasion we weren’t successful. Judge the winning concept for yourself on the Pennine Yorkshire website.
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