The BBC’s Future Media division is the world leader in developing cutting edge technology bridging the gap between traditional broadcast media and online content. Despite their expertise the BBC recognises the need for fresh creative thinking. This is where rckt were asked to join the team.
Rckt were given some of BBC’s hottest programme titles to explore, including The Apprentice. Our brief was the create tools and user interfaces that allowed viewers to bookmark, share and tag programmes using existing online social networks such as facebook.
The challenge the BBC gave rckt was to recreate the online experience, known as the 2ft experience, in the living room, also known as the 10ft experience. On the face of it this sounds easy. However, we needed to create tools that could be used without a mouse, without a keyword and sitting 10ft away from the TV screen.
Image of sir alun tags
Exploring how a viewer would navigate tag clouds
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