A common condition within the public sector is the existence of large websites, and portfolios of websites that contain vast amounts of information that has built up over many years. This situation frequently results in unwieldy websites, with confused navigations and poor user satisfaction.
Sheffield City Council has recently embarked upon a major project to transform the way they use the Internet to deliver services and information. Learning of rckt’s specialist skills with intelligent design solutions the Council asked us to help them put their users at the heart of the review.
Firstly rckt had to build a logic around the process, investigating the purpose and content of the existing website, in order to learn what kind of user we needed place at the centre of the project.
Analysis of web usage feds into exploratory workshops
A review of web usage, analysis of user feedback and population research then led to the creation of web personas. These personas allow the project team to think like their users, humanising the design process.
The personas created for Sheffield City Council
In a large organisation such as ours it is often difficult to keep sight of our end-users. The tools that rckt have given us allow us to do just this. Based on logical assumptions the personas also combine clever insights and real personal information, allowing us to get into the minds of our target users.
Julie Bullen
Head of Customer Services, Sheffield City Council
This has been such as great project, it’s really great to work with an organisation so willing to look at issues traditionally seen as IT problems and look at them afresh from a users perspective.
simonJust a little nitpick -the text of the image credit is incorrect. The href is OK though.
TimSorted now Tim, cheers for spotting it. Site only just launched!
andy