When the University of Sheffield wanted to plan a new student recruitment campaign, that made best use of social networks and user generated content they looked to rckt’s expertise for help. ‘Sheffield Made Us’ was the campaign that emerged, an innovative project that builds upon the fact that Sheffield is such a well loved city.
It’s an often quoted fact that more graduates stay on in Sheffield than in any other UK city, and Sheffield regularly tops the charts when it comes to best student city. The heart of the ‘Sheffield Made Us’ campaign encourages students, past and present to share their memories and experiences of how their time in Sheffield made them who they are.
Rckt created a suite of above the line material to support the campaign which included an overall identity, You Tube channel, print advertising, outdoor media and online banner advertising.
So, if you happened to study the University of Sheffield and have some great memories to share why not visit their You Tube channel and submit your own memories!
http://www.youtube.com/user/SheffieldMadeUs
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