Rckt’s first task was the get to the heart of the matter, discover the story and reveal what mattered. This investigation led us to the theme of being inside. The project’s strength was that graduates would learn from insiders, get to speak to insiders and even get heir CV”s in front of the people that matter. The whole concept revolved around inside knowledge. It was this discovery that led us to the moniker: Get Me Inside.
The design challenge now ahead of us was to communicate this clear concept in a bold manner that would be able to gain a strong share of mind in the crowded media and graduate markets. The results hit the mark perfectly, delivering a strong image mark that tells a story and conveys the key concept instantly.
]]>How many brands do we come into contact within in the course of a normal day? Tanner Woodford of Arizona State University think it’s just over one thousand. Tanner spent 24 hours trying to record as many brands they were either aware of or directly interacted with. Being a designer Tanner then laid out the brands in a visually arresting logo clock, mapping the brands across the 24 hrs in the day.
The result is not only visually appealing it also contains a massive amount of information. We can deduce what kind of person Tanner is through the brands they interact with. Tanner seems like a bit of a computer nerd, loves to be organised (judging by the regularity they interact with either their Moleskine notebook or Blackberry.) We even know what variety of condoms they prefer. On that subject, the mind boogles when you see that Tanner interacted with Trojan, Staples and Moleskine all at 9pm!
]]>The Superbrands Council have announced the results of their annual survey into the UK’s top brands and it contains a few surprises and makes us ask how they conducted the survey. With much fanfare and with the noise of trumpets in the background here is the 2008 top ten:
Now there are some of the ‘usual suspects’ in the list. Brands like; BBC, Nike and Sony are all big, high value household names that deserve their place in the list through years of careful, and often innovative work. Can you remember another occasion when a simple advert for an LCD TV became a significant cultural event, as in the case with the recent Bravia campaign.
But the brand top ten does contain a few unusual entries. Royal Doulton, British Airways and Microsoft are the first that seem to jar a little and even the number one spot is taken by a brand that raises quite a few questions here at Rocket HQ.
When was the last time you went out with the express intention to buy Royal Doulton products, I’m not even sure where or how I’d buy Royal Doulton? Does anyone even know what the logo looks like? It’s been many years since the media ever reported anything positive in connection with British Airways, and despite some of the worst PR in living memory they still take a top five place.
Google and Microsoft are also slightly strange choices. Whilst undeniably big brands and both household names. They don’t at first appear to be brands that the great British Public would take to their hearts. Do most people run Microsoft software on their home PC’s because of a love of the brand, or because that’s what the laptop came with and they have no idea a choice was available? Similarly, do most people use Google because it’s the most well known or because they have made a conscious choice to do so?
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