Sheffield designers set to light up the Electric Works

30 Oct 2007

andy at electric works

Andy poses proudly with 'mini-rckt' outside the Electric Works.

Rocket has been appointed to create a stunning new identity and web presence for the landmark Electric Works. The Electric Works is a new digital media centre which offers cutting edge IT infrastructure, innovative meeting spaces and informal chill out zones in the heart of the digital campus - taking shape close to the mainline railway station in Sheffield's city centre.
 
Strong competition dominated the two-stage selection process, with two Sheffield firms coming out on top. The winning proposal came from a joint effort of two of the city's creative trailblazers, Rocket and Peter and Paul. Andy Barratt from Rocket, who led the bid team, said: "We wanted to give this project the very best, simply no compromises on anything.
 
"With the combination of skills Rocket and Peter & Paul have, we know that we can create something very special for Sheffield and the Electric Works."
 
Electric Works will be a stunning addition to Sheffield's growing creative and digital industries and. It is a reflection of the real creative talent here in Sheffield that a project of this importance has been given to local agencies. The Electric Works is due to open in Summer 2008 and the launch of the new brand before Christmas will mark a major step forward in the marketing of this unique development, raising awareness of the project in the region and beyond.

 Watch this space (well website really) for more updates soon.