Designing an engaging online campaign aimed at saving lives on UK farms

The Health and Safety Executive have been running a national campaign to help save lives on UK farms. Gathering coverage from all national TV and print media the campaign has been extremely successful. Rckt were recently approached to create a new online focus for the whole campaign.

Building upon the off line campaign collateral and an existing visual approach rckt have created an engaging online showcase for the numerous testimonials from farmers up and down the country. The website also contains a range of advice and support material, as well as a pledging mechanism so that new visitors can make the promise and come home safe.

This campaign was recently awarded the "Campaign of the Year 2010" by PR Week.

www.hse.gov.uk/agriculture/makethepromise